How to start making TikTok ads in an easy way

Welcome to the world of creativity and entertainment, where creativity and technology intersect in a show unlike any other, TikTok Ads. Mixing moments of laughter and inspiration in a unique style, these ads reflect the essence of the TikTok community, which transcends borders by allowing creativity and self-expression in innovative ways. Immerse yourself in a world full of challenges and positive interaction, where dreams come true and great ideas meet their loyal audience. You can now reach your target customers and achieve great results thanks to the TikTok ads Manager. With our large audience and easy-to-use tools, anyone can now become a marketing expert

?What are TikTok ads

TikTok ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience. Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service.

When it comes to TikTok ads, there are three levels of organization

TikTok Ad: A single advertisement (usually in the form of a video that promotes a product or service, or a special TikTok offer.) 

TikTok Ad Group: A collection of TikTok ads

TikTok Campaign: A collection of TikTok ad groups.

For example, a clothing company might make a TikTok video ad for a pair of sneakers, which is one of many different sneaker marketing videos in an ad group, which might then fall under a campaign about a summer footwear sale

: Types of TikTok ads

TikTok Video Ads 

This is one of the most common forms of TikTok advertising. Video ads are made by brands or creators and posted through a TikTok Ads Manager account

Video ads look like regular TikToks, but any interaction with a video ad leads to a landing page or an app install—in other words, TikTok video ads link directly to whatever is being advertised

For example, this video ad for the Super Mario Bros. Movie appears just like your average TikTok. But when you tap the account name (or the custom call to action button), you’re taken to a landing page for the movie showtimes

Video ads will appear automatically in a user’s feed for as long as the advertiser has paid for them. They are not permanent posts, and cannot be duetted or stitched

 Spark ads

Spark Ads are different from regular video ads in that they boost organic content from any user’s TikTok account. They appear in your profile just like your other TikToks, and won’t disappear once you stop paying to promote them

Spark ads can be duetted or stitched, which allows your audience to more meaningfully interact with them (for better or for worse)

And because they won’t disappear after you’ve stopped paying for them, Spark ads can contribute positively to your brand’s overall metrics. According to TikTok, Spark ads have a 142% higher engagement rate than standard in-feed ads

Spark ads can use content from your own business profile or from other content creators’ profiles (with permission—here’s how to get it)

Tik Tok image Ads

Image ads are still images that include a brand or app name and ad text. They’re only available through the Global App Bundle and Pangle Placements (which aren’t available worldwide )

Playable Ads

Playable ads on TikTok act as simple, mini-games, and are great for engagement — who can resist a game? The feature is only available in select countries

Shopping Ads

As of spring 2023, TikTok is phasing out both “Dynamic Showcase Ads” and “Collection Ads” and incorporating the main functions of these features into Video Shopping Ads, which are currently in the testing phase and only available to select advertisers

TopView Ads

Video ads that appear as a full-screen takeover for 5 to 60 seconds when users open the TikTok app

Branded Hashtag Challenge

A three- to six-day ad campaign format to encourage engagement, in which user-generated content appears on the hashtag challenge page

How to make TikTok ads

Now that you know about the different types of TikTok ads, let’s take a look at how to set them up from your TikTok ad account

Step 1: Create your TikTok ad account 

The first step is simple: start by creating an account on the TikTok Ads Manager

Choose your billing country or region and then select whether you’re using the account for a business or individual. Then click on “Next

Enter some basic information such as your email address and password. Then enter a verification code sent to your email. If you choose to sign up with your phone number, then you’ll need the verification code sent to your phone

Confirm that you agree to the terms and conditions, then click on “Sign Up

Once your brand is approved, log in to your dashboard and finish the initial account setup according to the instructions. Then you can follow the steps below to create TikTok ads

Step 2: Create and install the TikTok pixel

Now you’ll need to install the TikTok Pixel—a snippet of code on your website that gathers information about site events (such as how users arrived on your site, what device they’re using and where they’re located)

After selecting “Standard Mode” or “Developer Mode,” you’ll create your Pixel by first setting up a “Web Event” in your TikTok Ads Manager. Remember to review your cookie consent settings before deploying your Pixel. Then download or copy the Pixel code and paste it into your website header

Step 3: Create a new campaign

Create an ad campaign under the “Campaigns” tab and clicking on the “Create” button

This will give you the option to choose your campaign objective — whether you want to drive traffic, conversions or app installs

Then give your campaign a name and set a campaign-level minimum budget. You can set a lifetime budget to quickly reach as many people as possible. But if you set a daily budget, you can gradually and steadily reach out to your target audience

Step 4: Create an ad group 

Create an ad group to define audiences, campaign budgets and placements for your ads

Choose the promotional type or goal

Select either “App Install” or “Website” as your promotion type

: Select the ad placement

Your choice of ad placement will determine where your ads appear on TikTok and its partner platforms. If you’re just getting started with TikTok ads, you can choose “Automatic placement” to have TikTok place your ads for maximum reach and value. You can also manually place ads across TikTok and its news feed apps

: Select your creative type

Turn on the “Automated Creative Optimization” feature, and TikTok will create variations of your content and test its engagement. You can turn off this feature at any time

: Define your target audience

Choose the audience for your ad by selecting location, gender and age group. You can also specify user languages, add users with specific interests and include people who have previously interacted with your content

: Select a delivery type

Choose either standard or accelerated delivery. Standard delivery ensures your ad will appear during high-traffic times throughout your ad delivery period, with your ad budget spread consistently across that time frame. Accelerated delivery means your ad budget is dedicated to getting the most eyes on your ad as quickly as possible

Step 5: Create a new ad

After setting up your ad group, you can configure your first ad. TikTok gives you the option to upload either a video or an image file as your ad creative. For best results, make sure you follow the recommended ad specs. This will ensure that your ad looks great on TikTok and across all the partner platforms

After creating an ad to your liking, you’ll have the option to preview it and get an idea of how it’ll appear to TikTok users. At this point, you can also find out whether your ad needs some tweaking before you submit it for review

You can further customize your ad by naming it so it’s easier to distinguish between different ads within the same ad group. Then enter your ad text using 12-100 characters to get your message across even more effectively. This text will appear above your ad

Next, you’ll have the option to choose between different calls to action depending on what you want your audience to do. So you can ask your audience to “Sign Up,””Download Now,” “Contact Us,” “Book Now,” “Shop Now,” “Apply Now” or “Learn More.” Then click on “Submit” to finish creating your ad

:Use TikTok Promote to boost existing ads

TikTok Promote is a paid feature that lets you choose a goal—video views, website visits or new followers—and promote your video content. Select an audience, define your budget and schedule the duration of your ad, then start your promotion

Step 6: Measure your ad performance

The job isn’t done after launching your ad; you should also measure your performance to see how the campaign is paying off. TikTok provides native analytics that can show you how your ad is doing in terms of impressions, clicks, conversions and more. You can even test and compare the performance of different ad creative and placements to see what works best for you

How much do TikTok ads cost

The average CPM on TikTok is $9.16 (as of November 2023). TikTok ad prices start at $0.50 per thousand impressions and $0.02 per click. A minimum budget of $500 is required to spend on the campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 ) daily at the ad group level

TikTok ad specifications 

Creative video design + ad display image + brand or application name (logo) + ad description + action button (CTA)

 Aspect Ratio: 9:16,1:1, or 16:9

Video Resolution: Resolution must be a minimum of 540*960px, 640px, or 960*540px

File Type: mp4, mov, mpeg, 3gp, or avi

The size of video clips can range from 5 to 60 seconds, and it is preferable that they be short video clips of 9 to 15 seconds

Bitrate: ≥516kbps

File size: within 500MB